How Will Creating a Facebook Page Help in Facebook Marketing?

We all have a profile on Facebook that contains general information about ourselves like where we live and which school or college we went to and what we do. It also describes our likes, interests and helps us keep in touch with friends and family in different parts of the world.

How does having a Facebook page help in marketing yourself?

Whether you’re an actress, a model or just a college student, having a Facebook page can help keep you in the social networking circle and know what your friends and family are up to even when you are not with them. You can also let your friends, family and colleagues know what you are doing and where you are constantly by uploading interesting information and pictures about yourself.

With our lives getting so busy and hectic day after day meeting people physically might not always be possible in which case having a Facebook page can help you keep track of people and help people keep track of you.

Also, it is a great way to market or advertise yourself. If you are looking for work or a job in a particular field, then constantly updating your Facebook page with information and data about yourself and your qualifications can help prospective employers get in touch with you and maybe even recruit you for a job. Posting your resume on job sites is also good but putting your resume, qualifications and previous work experience on your Facebook page may also help people who know you well refer you to prospective employers who they may know. After all, it is always better to get placed in a job that comes recommended by or through someone you already know.

Use Facebook to help market your business

Facebook can also help you get to your target clientele or audience if you are planning on starting a new business, company or brand. Once you’ve thought of a business plan that you think may work all you have to do is create a separate page from your Facebook page or profile that will be automatically linked to your original or personal Facebook page or profile. Once you feed in all the relevant and important information like the details and description of your business, areas of operation and some engaging pictures, Facebook will do the rest for you and get your sales in no time.

Visibiliti is an online digital agency that specializes in Facebook marketing Singapore.

Steps To Choose The Best Digital Marketing Channel

Digital Marketing is what differentiates a successful company from a business. Aggressive advertisements ensure the company is on a global map through the various channels of marketing. With the large number of options for online presence, it is essential to know which is best suited for your business. It will be redundant to market your business to an audience who do not come under your target group. Digital agency in Singapore believes that a knowledgeable decision about the ideal choice for social media strategy will enable you to cater to all your business needs. Therefore it is essential that you choose to the right marketing channel for your business.

Choosing the best digital marketing channel is a five step process:

  • Campaign objectives: The first and the foremost step to clearly envisage the objectives of a campaign. What is the campaign trying to achieve? Is it lead generation for business or introducing the product into a new market? Having a clear objective will enable us to choose a channel that will specifically cater to the campaign needs.
  • Defining Budget : Defining the available budget will ensure we can choose a marketing channel which will cater to our needs within the constraints. This is essential to ensure the ROI is more than the investment.
  • Establish user profiles and scenarios : Gaining an understanding about what the audience needs and requires is another aspect of choosing a channel. It can be done through market research and user stories. Having the user data will give you an insight on the user needs and motivations.
  • Assessing success : Next step to specify a metric which can be measured to know the success rate of the campaign. This knowledge will help you customize your channel strategy and hence enable you to choose the best marketing channel available.
  • Identifying available assets : Identifying available assets which can handle the channel campaigns will negate the need to outsource the work.

In the present day environment, the plethora of social media options available helps to cater to the needs. Each of these channels have their advantages and disadvantages. Therefore, finding the ideal combination of these channels to market your business will help you cater to the niche community in need of your product and services. Digital agency in Singapore uses a number of digital channels and marketing strategies to help their clients. They believe that each and every client is unique and require tailored strategies to suit their business requirements.